One of the most common and labor-intensive jobs at any company is hiring. With a mix of data and judgment required to make an effective match, candidates and recruiters are both exploring the use of Generative AI to make the recruiting process more efficient and effective.
A recent article in Wired discussed some recent developments in the use of AI tools for the market.
A New Generation of AI Recruiting Tools
LinkedIn, one of the world’s top job-matching sites, has a number of AI-powered tools to assist in the recruiting process:
- They offer AI-driven tools that help recruiters find candidates that meet their specific needs, including special skills or geographies.
- Once a candidate is found, LinkedIn then offers recruiters automatic follow-up messages to candidates. “LinkedIn’s data shows that AI-generated messages are accepted about 40 percent more frequently than one-off messages written only by a recruiter,” according to the article.
Going further, Peter Rigano, director of product management at LinkedIn, believes that AI can help reduce bias in hiring. From the article: “Rigano says the company has programmed [its AI] to be representative of people in the category, by showing men and women proportionally to their presence in the industry, or by highlighting other relevant skills a person could search that might bring up candidates that would slip through the cracks of an initial job search.”
Along with LinkedIn, Indeed also offers AI-driven tools to help recruiters search for and analyze candidates, including highlighting promising candidates and offering summaries of why a candidate may be a good fit.
Both companies note that they use a mix of commercial and internal AI models to drive their recruiting technology.
AI Job Search Tools Also Enable Candidates
For job seekers, LinkedIn also offers an AI-driven chatbot to help them search for and explore opportunities that fit their skills.
However, the recruiting market today is complicated. As Krysten Copeland, founder of PR firm KC & Co Communications notes in the article, “Everyone has a job they’re offering. Everyone is looking for a job. No one is getting it.” The shift to internet-based sourcing for candidates means that some candidates are using automated tools, including AI-powered tools, to automatically apply for a much larger number of jobs than they could otherwise. This is creating a log jam in the hiring market, where candidates using AI are being vetted by recruiters using AI before any humans ever connect.
What Could This Mean For Your Business?
Companies seem to be taking three main approaches to this new AI-enabled hiring market.
As the article notes, many companies are embracing AI and using it to find more (and more diverse) candidates than they could before.
Others are sticking with a more human-centered approach, using AI only as needed. Leanne Getz from staffing firm Experis notes in the article, “We’re a people organization. The AI can’t replace what our recruiters can do day to day.”
A third, more indirect, option is to instead use AI to increase the productivity of your existing team, potentially slowing hiring needs altogether. In a recent WSJ article, Keybank, Oshkosh, and Nationwide all said they aim to use AI productivity enhancements to reduce the hiring requirements needed to drive profitable growth.
In today’s AI-accelerated world, there is unquestionably a place for Generative AI in the recruiting process. How AI enables those tools and processes will determine how well it serves businesses and job-seekers in the future.
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